Businesses, whether small or large-scale, have found an important marketing tool in social media because of its unrivaled development, no matter what products or services they offer. A recent study reveals that 93% of online marketers owe their 2013 marketing success to social media. At present, social media marketing owns the top spot in terms of online advertising. Facebook, Twitter and Google+ are the networks that are being used daily and this will go on in 2014 as well. For this reason, it is crucial to look deeper into the social marketing trends that have the potential to lead online marketing in the future.Google+While Facebook will continue to lead the world of Social Networking in 2014, Google+ will be a close contender. The user base of Google+ has reached 1.15 billion in September 2013, which makes Google+ users the second leading monthly users. The popularity of Google+ makes it perfect as a platform for marketing this year. In addition to this, it plays an important role in Google’s personalized search and SEO, making it one of the best marketing platforms.Boost in mobile usageUsing social networks by means of mobile phones is fast becoming popular. Therefore, businesses have to concentrate on mobile platform based social network marketing. The smartphones that are being introduced to the market have state-of-the-art features and applications. Some of these are targeted towards marketing. It has now become very easy to share content through mobile phones, so it is crucial for marketers to let their presence become known on social media.Location-based marketingThis form of marketing method makes use of GPS technology in matching mobile advertisement to a customer’s geographical location. This way, businesses will be able to cater to the individual needs of users. To deliver location-based communication, various applications are pursuing this path, with regards to social media.Video marketingVideos, especially the short ones, have become a popular social media marketing tool. They are known as the latest trend in many important social networking conferences. Instagram and Vine are social media platforms that have emerged to give a promising marketing future for companies. Major companies are now using short videos to effectively communicate important details about their brands.Using Snapchat For MarketingSnapchat is the latest mobile application that allows users to send multimedia and text messages known as snaps. This app is unique in the sense that snaps get deleted automatically seconds after they have been viewed. This is why this feature has become the favorite of millions of users. For them, this is an ideal feature when it comes to advertisements. Marketers can interact with customers and even let them share their stories wherever they are. This lets them increase their engagement and share promotions.A majority of business owners recognize the necessity of a distinct social media strategy this year. However, it is equally important for them to use their resources and devote their time to social media marketing.