Web Design and Internet Marketing

Designing a website uses all of the same elements that print-design does in traditional advertising. Choosing font, color, layout, and message that you want to convey, is exactly the same for both mediums of advertising.Marketing and business principals apply to all cultures and societies from the past, present, and future. It does not matter if you are designing a website, a business card, brochure, storefront sign, or t-shirt. Once you understand the fundamental principals of marketing you can be successful in any faucet of marketing, anywhere on the planet.In the old days you were limited to the kinds of fonts that you could use, but today, with access to every font imaginable, you can custom tailor your design like dialing in a tuned machine.Carefully choosing the right color for your business and marketing strategy can make or break a marketing campaign. Colors evoke emotion; they can get people excited or make them feel stressed. Colors can even get them to spend money!Here are some examples of the emotions that colors can evoke in the viewer:Color Red: Red is the color of excitement, the color love, and the color of blood. It’s a very intense color. Red can raise the heart rate and enhance human metabolism.Color Orange: Orange is the color of success and the color of the fall harvest. It’s a very bright color. Orange has been known to increase levels of oxygen in the brain and stimulate appetite.Color Gold: Gold is the color of wealth. Gold symbolizes quality and wisdom.Color Yellow: Yellow is the color of happiness and joy, the color of sunshine. Yellow evokes cheerful and pleasant feelings.Color Green: Green symbolizes freshness, fertility and money. Green is the easiest color on the eye. Green evokes feelings of hope and growth.Color Blue: Blue symbolizes wisdom, confidence, and heaven. Blue evokes feelings of calmness and tranquility. It’s the preferred color for corporate America.Color Purple: Purple symbolizes royalty, wisdom, magic and independence. Purple evokes romantic and soothing feelings.Color White: White symbolizes perfection, purity, and cleanliness. White evokes feelings of goodness and innocence.Color Black: Black symbolizes power, mystery, death, and evil. Black evokes feelings of fear, authority, and even elegance.Designing the graphics to any website or advertisement is the funnest part! As they say “A picture is worth a thousand words!” Try to let the images speak for you, a lot of emotion can be conveyed, and your message can get across with a minimal amount of text.One of the most important factors to web design is layout. Once you learn the basic design principles, you can learn how to place those elements onto a webpage. Allowing for easy navigation makes it much easier for your customers to move around. Put the best links closer to the top of the list of links; make them easy to find.Choosing an editor: Many designers prefer using WYSIWYG editors (What you see is what you get). These are editors that provide very friendly user interface and make coding the site a lot easier.The Internet is designed by regular people like you and I! Do your research and don’t be afraid to ask the stupid questions! Everyone starts somewhere. Don’t get discouraged! Commit yourself to chipping away a little more everyday and soon enough, you too will be an expert at web design.-Charles Warner